Client Briefing - Oohlahoop

Oohlahoop x Client Briefing Question

Your insights are invaluable to us as we embark on this journey together. Please take a few moments to provide us with some key details about your project, goals, and preferences. Your input will help us tailor our services to meet your needs effectively. Thank you for your cooperation!

Name

Company (Optional)

What is the overall objective of the campaign

Business objective

Communication Objective

Campaign objective

Who are we talking to and what are the consumer insight that we may need to know?

How long is the campaign duration?

What is the role of the brand?

What is the big idea?

What are the metrics of your success? Market shares

How much is the campaign budget and what are the marketing and advertising efforts we should know?

Campaign start date and end date, Timeline of submission of the pitch deck

Product availability and purchase behavior

List of competitors – Primary and secondary ( List of SKU and comparative price point)

List of official channels- Provide links ( Flagship store)

Brand Book/ guidelines and Brand Persona

Solutions and offers the brand is looking for